Contrast
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#1 Webinar Platform
for HubSpot

Never touch a CSV again. Save hours. Score your webinar leads based on engagement.
Create lists and workflows. Attribute real ROI to your webinars.

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Used by

4.9

Rated 4.9 stars with 100+ reviews and and over a thousand installs on HubSpot Marketplace

Hubspot
certified app

Officially certified
by HubSpot

Leading
technology partner

Named HubSpot Leading
Technology Partner

“Contrast has the best
HubSpot integration
out there.”

Ryan Gunn
Founder @ Hubsessed

Contrast sends 50+ webinar
data points to HubSpot

Help you turn your webinars into a channel that works for your business.
Proves ROI thanks to accurate attribution inside HubSpot.

Watch time

See when and how long they watched

Poll answers

See how they answered your polls

Q&A questions

See which questions they asked

CTA clicks

See which CTAs they clicked

UTM history

See where each registrant came from

Watch history

See every webinar they joined

Watch frequency

See how many webinars they register to

Chat messages

See what they wrote in chat

Contrast source

See if contact was created through a webinar

Drop-off point

See when they stopped watching

Discover all data points and how to use them

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Combine webinar data
with your favorite HubSpot features

Whether it's registration data, view time - or someone's poll answer.
It'll work with any HubSpot feature so you can put data into action.

  • Workflows

    Trigger workflows based on who attended live, answered polls, clicked CTAs, and more.

  • Marketing events

    Sync registrants, attendees, no-shows and event data to HubSpot automatically.

  • Timeline activities

    Add webinar activity to each contact's timeline, including watch time, polls, CTA clicks, and questions.

  • Segments

    Segment contacts by webinar attendance, engagement such as poll answers, and CTA clicks.

  • Lead scoring

    Add points based on attendance and engagement to surface your warmest leads.

  • Forms

    Connect your form directly to Contrast and increase attendance through automated reminders and calendar invites.

  • Reports

    Create reports and prove webinar ROI. From registrations to influenced revenue.

  • CMScoming soon

    Contrast sends your webinars automatically to HubSpot. Publish to socials, or repurpose them in clips.

Built to save you
hours of frustration

The HubSpot integration just works. Out of the box. No setup.
With every feature to help you go fast.

Real time sync

Sends data automatically to HubSpot. No setup. No waiting. No manual syncs. And certainly no CSVs.

One click to set up

Connect securely with OAuth. No custom setup needed. Never overwrites your data.

UTM Tracking

Automatically mapped to Original Traffic Source and other UTM fields in HubSpot so that it remains your source of truth.

1-Click lists

In one button-click you create segments on HubSpot for anything registration, attendance to polls answered.

Contrast Engagement Timeline

Engagement Timeline pulls in extra info from Contrast to show a contact's complete activity during every webinar they ever attended on Contrast.

Field mapping + Contact properties

Contrast understands the data you capture most often and allows you to map them to HubSpot. Standardized properties means no mess in HubSpot.

The #1 Rated Webinar
Platform for HubSpot

Contrast natively integrates with HubSpot. One click setup. More data.
That's why people rate it with 4.9 stars on the HubSpot Marketplace.

Start for freeBook a demo
“We're HubSpot-obsessive and everything runs through HubSpot (sales, marketing, everything). So we were thrilled when we found Contrast, as they have a great HubSpot integration with super power workflow actions + timeline activity and more.”
Daniel Zarick

Daniel Zarick

CEO at Arrows

4.9

All reviews

Every feature you need
to run modern webinars

From registration pages to repurpose.
And everything in between. Contrast handles it.

  • Registration pages

    Run Q&A sessions that put the focus on the questions. In your brand color and font.

  • Emails

    High turnouts with reminder emails and calendar invites. In your brand. Zero setup.

  • Viewer Experience

    Look modern in front of your audience. Create engaging experiences.

  • Analytics

    Turn your webinars into revenue with detailed analytics.

  • Clips

    Get 5 clips from every webinar you run. Turn webinars into blog articles and more.

registration feature

Try the HubSpot integration

You can connect the integration and test drive it on the free plan.
No credit card required.

Book a demoStart for free
“The integration is working really well for us. We can now view contacts' engagements directly with properties on HubSpot, which helps us engage with our audience even better. Their AI technology makes it super easy to create clips.”
Ala Yosma

Ala Yosma

Marketing at airfocus

“Everything runs smooth from setting up the webinars to reminder flows to the actual broadcasting and follow-up. I also love the deep integration with HubSpot. Registrants move from being webinar participants into the hands of sales without much effort.”
Hugo Röken

Hugo Röken

Field Marketing at Rillion

“The HubSpot integration: Contrast's integration solves our main pain point around attribution of registrations and helps us to create better follow-up strategies to maximize the engagement we get on our webinars.”
Lucile Borgne

Lucile Borgne

Head of Marketing at Tomorro

Got questions?

How does Contrast integrate with HubSpot?

The Contrast webinars for HubSpot integration is an OAuth integration. It's one click to connect and get 50+ data points securely flowing. No custom setups or onboarding needed.

What data gets synced to HubSpot and how quickly?

Contrast syncs data in realtime with HubSpot. You'll see all registration data, view data and engagement data in HubSpot. Including custom properties, ...

Where does the data show up — contact record, timeline, custom properties?

Contrast sends data as custom properties which you can add to contact records. And adds them as timeline activities as well.

Can I map Contrast data to existing HubSpot properties, or does it create new ones?

Yes, Contrast allows you to map common fields such as Company to fields in HubSpot. You can also create your own custom field and map it to one in HubSpot.

Can I trigger HubSpot workflows based on webinar behavior?

Yes, you can use webinar behavior such as poll answers or CTA clicks in your workflows.

Can I register contacts for a webinar directly from a HubSpot workflow?

Yes, you can use a HubSpot Form and Workflow to register people automatically on Contrast.

Can I report on webinar-influenced pipeline inside HubSpot?

Yes, Contrast data is available in custom reports and dashboards allowing you to build rich reports and dashboards to prove webinar ROI.

How do I use webinar data in lead scoring?

You can use a combination of HubSpot Marketing Events and other Contrast events to score your leads natively in HubSpot.

Can I build HubSpot lists/segments based on engagement level — e.g. watched 50%+?

Yes, Contrast features 1-Click lists that allows you to click these type of lists in the click of a button.

Does Contrast work with HubSpot Marketing Events?

Yes, Contrast works with HubSpot Marketing Events and allows you to see who registered, and has participated to an event whether live or on-demand.

Is Contrast a HubSpot-certified app?

Yes, Contrast has been a HubSpot-certified app.

Does Contrast track partial attendance, or just attended/not attended?

Contrast tracks partial attendance with a property called view time.

Does UTM data pass through to HubSpot for source attribution?

Yes, Contrast passed original UTM data through HubSpot.

Case studies

UserGuiding

How UserGuiding Increased Webinar Registrations 5x by Switching from Zoom to Contrast

How UserGuiding turned webinar marketing into their #1 lead generation channel, switching from Zoom to Contrast.

Rally

Switching From Zoom Is The Best Thing We Did

Tired of Zoom's limitations for webinars? Rally switched to Contrast and transformed their strategy, creating more impactful content while delighting attendees.

Alleo

Alleo Doubled Registrations and Increased Attendance by 42%

Since using Contrast, Alleo has doubled the registrations they get from their webinars. Their attendance rates increased with 43% and made the sales team more successful.

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