With inboxes overflowing, your webinar's first challenge is catching attention. Even the most engaging webinar can fail if the email goes unopened. That's why your webinar email subject lines need to be clear and create curiosity.
But how do you write irresistible subject lines that grab attention and drive sign-ups?
In this article, you'll find proven strategies for writing email subject lines. We've also shared templates that will get your webinar emails opened.
Importance of Webinar Email Subject Lines
Think about your inbox. It's packed, right?
But if you have an irresistible subject line your webinar email sequence will stand out.
ConstantContact found that the average open rate for emails hovers around 39.7%. That's your benchmark to beat. But here's the kicker: if your subject line doesn't hit the mark, your email might be ignored.
A strong subject line does more than tempt someone to click open. You're promising them what's inside is relevant and worth their time.
A bad webinar email subject line could also end up getting your message flagged as spam. And having a high spam rate will negatively affect ALL emails being sent out from your company.
As of February 2024, Google requires bulk senders to keep spam rates below 0.3%. Imagine you’re sending a webinar email invitation to 1000 contacts. Only 3 people need to mark that email as spam for you to hit that 0.3% spam rate. If that happens a few times you could tank your entire email marketing program.
Best Practices for Writing Webinar Email Subject Lines
Crafting a good webinar email subject line requires a mix of creativity, clarity, and urgency. Here’s a straightforward guide on nailing it every time.
Show Value and Solve Pain Points
Your audience is looking for solutions, not just information. When you're brainstorming your subject line, ask yourself: "What's in it for them?". Make sure your subject line clearly states the value of your webinar and how it addresses specific challenges or pain points.
For example, "Transform Your Marketing in One Hour: Strategies That Work." This subject line grabs attention by promising quick, practical results within a short timeframe. It is ideal for busy professionals looking for actionable marketing strategies.
Be Concise and Clear
The best subject lines are short and sweet, making it immediately clear what the email is about. You want your attendees to know at a glance why your webinar is worth their time.
A direct call to action (CTA) like "Register Now" or "Reserve Your Spot" adds an extra nudge. Remember, clarity is key, so keep your subject line focused and to the point.
Tips for being concise:
- Stick to 50-60 characters to make sure your subject line isn’t cut off in most email clients.
- Use active verbs to make your CTA compelling.
Create a Sense of Urgency
Nothing spurs action like a little urgency.
Use countdown language like "Webinar Starts in 2 Days!". Or mention limited availability - "Only 10 Seats Remaining" - to encourage immediate registration. If there’s an early bird special or a time-limited offer, highlight it. This approach taps into the fear of missing out (FOMO) and can boost your webinar sign-up rates.
Personalize Webinar Email Subject Lines
Adding a personal touch to your email subject lines can dramatically increase open rates. Personalization goes beyond just inserting the recipient's name.
Consider customizing the subject line with their company, job title, or industry. This shows the recipient that the webinar content is tailored to their needs and interests, making them more likely to engage.
Personalization techniques:
- "John, Boost Your Sales Strategy with Our Latest Insights"
- "How Revops Leaders in Tech Can Solve Attribution"
CRM integrations like Contrast's HubSpot integration can help with personalization. These integrations allow for deeper insights into your leads. This data can help you craft even more targeted and relevant subject lines.
Imagine sending a subject line that not only includes the recipient's name but also references the last webinar they attended. That’s the kind of personalization that gets clicks.
Templates for Click-Worthy Webinar Email Subject Lines
By building a webinar platform, we've learned a lot about what draws crowds to our customers’ webinars.
Here are some tips and templates for writing webinar email subject lines that really stand out. We’ve seen these frameworks work first-hand:
Webinar Invitation Email Subject Lines
Here are three templates for webinar invitation email subject lines:
1. "Unlock Your Potential: Free Webinar on [Topic] This Thursday!"
— Strength: Creates intrigue. Really clear about timing and being free.
2. "Got 15 Minutes? Learn [Skill/Topic] with Us!"
— Strength: Appeals to the reader's desire for efficiency and quick learning, making the webinar seem accessible.
3. "Join [Expert Name] to Explore [Topic] – Spots Limited!"
— Strength: Highlights the exclusive opportunity to learn from an expert. Creates a sense of urgency with limited availability.
Registration Confirmation Email Subject Lines
Here are three templates for webinar confirmation email subject lines:
1. "You're In! Next Steps for [Webinar Topic] Success"
— Strength: Offers a warm welcome and hints at actionable advice to follow, building anticipation.
2. "Welcome Aboard! How to Make the Most of [Webinar Topic]"
— Strength: Sets a positive tone and suggests that the email contains valuable preparatory information.
3. "[Name], Your Spot is Confirmed for [Webinar Date]"
— Strength: Personalizes the message, confirms registration, and reiterates webinar details.
Webinar Reminder Email Subject Lines
Here are three templates for webinar reminder email subject lines:
1. "24 Hours Until [Webinar Topic] – What You Need to Know"
— Strength: Creates a sense of urgency and hints at providing essential information to prepare the attendees.
2. "Happening Tomorrow: [Webinar Topic] – Last Chance to Prep"
— Strength: Reminds the subscriber of the webinar's value and suggests it’s their final opportunity to get ready.
3. "Don’t Miss Out: [Webinar Topic] Goes Live in 3 Hours!"
— Strength: Increases urgency and encourages last-minute registrants to act quickly.
It’s easy to customize and automate post-registration and reminder emails within Contrast. All of the email subject lines and body text can be edited. You can also play around with the timing of each webinar email and edit the branding.
Manage your Webinar Email Flow Effortlessly
Start for free with up to 50 registrants. No credit card needed.
Start for freePost-Webinar Email Subject Lines
To attendees:
1. "Thanks for Joining! [Webinar Topic] Recap & Next Steps"
— Strength: Shows appreciation and provides a clear indication of valuable follow-up content.
2. "Missed Something? Get the [Webinar Topic] Recording Here"
— Strength: Offers a solution for attendees who might have missed parts of the webinar, encouraging engagement.
3. "Your Opinion Matters: Help Us Improve [Webinar Topic] Webinars"
— Strength: Invites feedback, making attendees feel valued and part of the community.
To no-shows:
1. "We Missed You! Catch Up on What You Missed at [Webinar Topic]"
— Strength: Makes no-shows feel included and provides a direct link to the webinar content.
2. "Couldn’t make it? Here’s the Next Best Thing to Being There"
— Strength: Shows an understanding of the reader's busy schedule. It offers an alternative way to access the information.
3. "See What You Missed: Exclusive Access to [Webinar Topic] Insights"
— Strength: Creates a sense of exclusivity and FOMO, enticing no-shows to engage with the webinar material.
To non-registrants:
1. "Wish You Were There? It’s Not Too Late for [Webinar Topic]!"
— Strength: Encourages those who didn’t register to view the webinar as still accessible, keeping their interest alive.
2. "Hear What Everyone’s Talking About: [Webinar Topic] Insights"
— Strength: Implies the webinar was a success and that its content is widely discussed, sparking curiosity.
3. "Unlock [Webinar Topic] Secrets – Access the Webinar Now"
— Strength: Positions the webinar content as exclusive.
Maximizing your Results through Great Webinar Emails
To get the best out of your webinars, the emails you send out play a huge part. Here’s how to craft engaging webinar emails that reach and resonate with your audience.
A/B Test your Webinar Email Subject Lines
A/B testing your webinar email subject lines is a great way to see what resonates with your audience. Most email platforms like HubSpot let you A/B test two different versions of your email.
You can use that platform’s reporting to see which subject line got a higher open rate. But you can go one step further. With Contrast’s UTM tracking, you can also measure which webinar email subject line drives more registrations. That’s ultimately what matters.
Use the Right Language to Talk to your Audience
When it comes to webinar email subject lines, clarity is king. Your subject lines should be crisp, clear, and concise.
Be mindful of your email preheader. That's the short preview text that follows the subject line in the inbox. It acts like a wingman to your subject line and can help convince people to open your email.
What about emojis in webinar email subject lines? Sprinkle them like salt. It can enhance the flavor, but don’t overdo it.
Repurpose Content for Post-Webinar Emails
Repurposing webinar content transforms the best moments into different types of content. This isn't about filling a content calendar with fluff. It's about using existing assets in a smart way. It can generate new engagement, remind attendees of the value, and encourage people to sign up for your next webinar.
With Contrast’s Repurpose Ai feature, you can effortlessly transform your webinar into engaging clips, blog posts, and more.
Our latest feature, Clip Ai, automatically turns webinar highlights into engaging clips. It’s perfect for post-webinar emails and social media. It transforms key moments into short, shareable content.
Email Timing
Your industry, your audience, time zones, and the day of the week can all influence the best timing for your webinar emails.
According to HubSpot, the highest open rates are typically on Tuesdays, Wednesdays, and Thursday mornings.
Our own study of 100,000 webinar registrants found that 41% of registrations happened on Tuesdays and Thursdays. So those are the best days to send out webinar invitation emails.
The countdown to your webinar is also important. In general, you should send an initial invitation about a month in advance, followed by reminders as the event approaches. A last-minute email reminder can reconnect those who might have forgotten.
Key Takeaways for Webinar Email Subject Lines
Crafting compelling webinar subject lines is about clarity, engagement, and a touch of urgency. These lines are your first impression. They have a big impact on your webinar's success, so make them count.
Remember, a catchy subject line gets your email opened, but the value inside is what drives registrations.
Contrast is a modern webinar platform that lets you customize all of your webinar emails. It's packed with powerful features that make hosting webinars easier and more engaging. It’s also free. Seriously. You can create a free account and test it out for yourself.
Host Webinars that Drive Conversions
Start for free with up to 50 registrants. No credit card needed.
Start for free